How to build your personal brand

How to build your personal brand

Personal branding is what we call the activities we undertake to express to others what our values are. Rather than marketing your business, it is marketing yourself. 

By presenting ourselves in the digital world, we all have a personal brand, whether we intend to or not. Some people are just more aware of how to utilise it and build it into something unique and meaningful. 

If you’re looking to build your personal brand, here are 3 things it should be based on. 

  1. Your value. This is a core part of building your personal brand. When looking for connections, partners, or employees, people are really looking for what value someone else can add to their life. Make sure that what you are able to offer others is at the core of your personal brand.
  2. Your personality & your behaviour. This is what makes you stand out. Your personality shapes things such as how you approach problems and how you get on with others. Being authentic to yourself and your values is crucial to a good personal brand – if you try to be someone else, others will see through it eventually. 
  3. Your influence. This is closely tied with both your value and your personality. Your influence is what you can do to make positive change in someone else’s life. Whether your influence comes from something quantitative such as good business connections, or you are extremely personable and can motivate a team to do something, you should always play to your strengths when highlighting your ability to influence others.

Chew on this:

How are these three things communicated in your personal brand?

Author: Safaraz Ali
My career began in the financial services sector and since 1999, I have been involved in the world of business. I am Head of Pathway Group, which is a workforce development solutions provider. Pathway Group specialise in apprenticeship training and recruitment. I also offer independent strategy, advice, and investment for a wide range of private business sector. These include: social care, education, training, and recruitment.