Why it’s okay to copy your competitors

Why it’s okay to copy your competitors

Here is one of the little-known secrets to business growth – you don’t have to be different or the most innovative to win customers – just better than your competitors

How can you do that? Let’s just say a little inspiration goes a long way. 

Ditch your USP: The chances are, your USP is not truly unique, as we have discussed previously. So stop trying to find what makes you unique and different from your competitors, and instead find what you’re best at – even if it’s something a competitor is good at too.

Research: Research what your competitors are doing, why they’re doing it, and what they’re achieving from it. Take note of what they’re doing well that you could do better, but also capitalise on their weaknesses by making them your strengths.

Improve on competitors’ concepts: Market the difference you can make to the consumer, rather than how you are different from your competitor. If you see a competitor doing something well, assess how you can improve on it to make a better service for your customers.

Know your strengths: Don’t try to be another business. Remember the things that make your business great and don’t neglect them. Doing something well will always beat trying to do something different. 

Chew on this:

What inspiration have you taken from another business? How did it help you get to where you are now?

Author: Safaraz Ali
My career began in the financial services sector and since 1999, I have been involved in the world of business. I am Head of Pathway Group, which is a workforce development solutions provider. Pathway Group specialise in apprenticeship training and recruitment. I also offer independent strategy, advice, and investment for a wide range of private business sector. These include: social care, education, training, and recruitment.